From Fitness to Funnels: My New Journey into Marketing Automation
Reading Time: 5 mins 6 min read
Hey there, gang! Chris here. If you’ve been around for a while, you probably know me as the guy who’s done everything from fitness coaching to podcasting to dabbling in life-coachy wisdom (you know, the kind where you say something obvious but make it sound like a TED Talk). But today? Oh, today we’re flipping the script. I’m diving headfirst into a new project, and I’m taking you along for the ride.
So grab your coffee (or whatever fuels your hustle), and let’s talk about my new direction, my goals, and why I’m basically building a business in public. Spoiler alert: It’s messy, it’s exciting, and it’s all about helping service-based businesses stop leaving money on the table.
The Big Pivot: What’s This New Project About?
Alright, let’s cut to the chase. For the past six months (okay, maybe closer to a year, but who’s counting?), I’ve been working on a new service called Retain Genius. What is it? Glad you asked.
It’s an automated follow-up and reminder system for service-based businesses. Think of it as your digital assistant that never forgets to nudge you about that lead who filled out your form last week.
Here’s the deal:
- You’re paying for ads.
- You’re getting traffic.
- People are filling out your forms.
- And then… crickets.
Why? Because you’re busy running your business, and follow-ups fall through the cracks. Been there, done that, lost money.
With Retain Genius, I’m here to fix that. We’re talking:
- Automated reminders for you and your team.
- CRM integration to keep everything organized.
- No more “Oh crap, I forgot to call them back” moments.
It’s like having a personal assistant who doesn’t need coffee breaks.
Why Am I Doing This?
Let’s be real for a second: Yes, I want to make money. Who doesn’t? But it’s not just about the Benjamins.
For over a decade, I coached athletes, moms, and kids to crush their fitness goals. Nothing, and I mean nothing, beats the feeling of helping someone level up their life. That’s the energy I’m bringing to this new venture.
I want to help business owners:
- Stop wasting money on ads that don’t convert.
- Get organized without drowning in sticky notes.
- Actually close the leads they’re working so hard to get.
And honestly? I’m doing this because I’ve been there. I’ve felt the pain of forgetting to follow up, losing clients, and leaving money on the table. This service is as much for me as it is for you.
The Game Plan: How I’m Building This Thing
Here’s where it gets fun (and by fun, I mean chaotic). I’m documenting the entire process of building and marketing Retain Genius. Why? Because I want to show you the good, the bad, and the “What was I thinking?” moments.
Phase 1: Build a Content Database
Step one is creating a library of helpful content. For me, that means videos. Why?
- They’re quick to make.
- And let’s be honest, you don’t care if my background has a garbage bin in the corner (it does).
The goal here is to provide value first. If someone stumbles across my channel, I want them to think, “Wow, this guy actually knows his stuff.”
Phase 2: Find My People
Once I’ve got content, it’s time to find my audience. Whether it’s Reddit, LinkedIn, or some obscure Facebook group, I’ll be hanging out where my potential clients are.
The strategy?
- Listen to their pain points.
- Offer solutions.
- Be a human, not a sales robot.
Because let’s face it: People buy from people. If they like me, they’re more likely to trust me with their business.
Phase 3: Grow the Brand
This is the big one. I’m talking podcast guest spots, collaborations, and maybe even some in-person events. The goal is to get my name out there and build trust.
And here’s the kicker: I’m not just selling a service. I’m building a brand. Why? Because in the age of AI and ever-changing algorithms, having a recognizable brand is your golden ticket to staying relevant.
The Tools I’m Using (and What I’m Skipping)
Let’s talk tech. Here’s what’s in my toolbox:
- Landing Page: RetainGenius.com (simple, clean, and to the point).
- CRM Integration: To automate those follow-ups like a boss.
- Video Content: Because it’s versatile and engaging.
What I’m NOT doing:
- Cold Emails: Nope. Not my vibe.
- Spreading Myself Too Thin: I’m focusing on a few key platforms instead of trying to be everywhere at once.
What’s Next?
In the next video, I’ll be brainstorming a lead magnet (aka a freebie to get people into my funnel). Think checklists, templates, or something equally irresistible.
But here’s the thing: This isn’t just about me. I want to hear from YOU.
- What challenges are you facing in your business?
- What would make your life easier?
- Got questions about marketing automation? Drop them in the comments or hit me up.
TL;DR
I’m pivoting from fitness coaching to marketing automation with a new service called Retain Genius. It’s all about helping service-based businesses stop losing money by automating follow-ups and reminders.
I’m documenting the entire journey, from building content to growing my brand, so you can see what works, what doesn’t, and how you can apply these lessons to your own business.
Stay tuned, stay curious, and let’s crush this together.
Your Turn
What’s one thing you’ve been procrastinating on in your business? Let me know in the comments, or shoot me a message. And if you’re curious about Retain Genius, check out the landing page.
Until next time, keep hustling and stay awesome.
Peace,
Chris
