Chris Latham

RELENTLESSLY CURIOUS are the two words that describe me best. I enjoy finding solutions for seemingly big problems. I live my life constantly seeking new experiences. This is all driven by a child-like curiosity for people, places, and things.

84 posts

Chrs Latham pointing to a text titlled who wrote this

Marketing Observations

5 Signs Your Content Doesn't Sound Like You

Two years into mass AI adoption, we've hit the second wave: voice drift. Here are the 5 diagnostic signs that your content doesn't sound like you, and how to get your brand voice back.

Chris Latham Jun 22, 2026 10 min read

Content Creation

You're Not Late to AI: The Case for a Relaxed Mindset

Feeling behind on AI? The FOMO is a marketing tactic. Here is why you aren't late to the AI revolution and how a relaxed mindset is your secret advantage.

Chris Latham May 23, 2026 4 min read

blog cover of how I Built My Own Fitness App With AI

I Built My Own Fitness App with AI and Zero Developer Skills - Here's Exactly How

A "showing my work" breakdown of going from idea to live app without writing a single line of code.

Chris Latham Apr 19, 2026 6 min read

The AI Slop Audit: How to Algorithmic-Proof Your Content in 2025

Merriam-Webster named 'Slop' 2025 Word of the Year. Here is the 5-step audit to kill AI slop and algorithmic-proof your human-first content strategy.

Chris Latham Apr 5, 2026 6 min read

Marketing In Public

Why I killed a $90K business

And why I'd do it again.

Chris Latham Feb 28, 2026 3 min read

Banner in time square that reads nobody's clicking anymore.

Marketing Observations

Nobody's Clicking Anymore: So What the Hell Are We Optimizing For?

AI killed the click. CTR dropped 61% in months. If you're still optimizing for clicks in 2026, you've already lost the game.

Chris Latham Jan 9, 2026 2 min read

chris latham blooper recording at discover connection

Marketing Observations

Why Video Will Crush Written Content (Even If You Hate Being On Camera)

Everyone's outsourcing blogs to AI, but video? That still requires showing up. Here's why doing the hard thing nobody else wants to do is your unfair advantage in 2026 and beyond

Chris Latham Dec 27, 2025 4 min read

Cover image of Chris being skeptical towards Ai Optimization Tactics

Marketing Observations

AI Marketing Is Just Old Marketing With a New Price Tag

Everyone's selling "AI strategies," but it's just repackaged marketing. Here's the uncomfortable truth no one's saying out loud, and what you should focus on instead.

Chris Latham Dec 14, 2025 3 min read