Chris Latham

The process you barely notice may be one of the biggest reasons a prospect chooses you. One HVAC owner had explained the same thing eight times in a day before recognizing it as content.

AI is most useful after you supply the idea, judgment, and experience. Put it at the front of the process and you get the mathematical average of the internet.

Faceless marketing isn't scaling anymore, it's disappearing. Here's the trust data, the algorithm shift, and the founder mode proof that your face is now the strategy.

Google just announced AI Mode passed a billion users, and every tool company is racing to sell you a new dashboard for it. Here's why that dashboard can't do the one thing that actually gets you found, and what two hours of real work does instead.

Two years into mass AI adoption, we've hit the second wave: voice drift. Here are the 5 diagnostic signs that your content doesn't sound like you, and how to get your brand voice back.

Merriam-Webster named 'Slop' 2025 Word of the Year. Here is the 5-step audit to kill AI slop and algorithmic-proof your human-first content strategy.

And why I'd do it again.

AI killed the click. CTR dropped 61% in months. If you're still optimizing for clicks in 2026, you've already lost the game.

Everyone's outsourcing blogs to AI, but video? That still requires showing up. Here's why doing the hard thing nobody else wants to do is your unfair advantage in 2026 and beyond

Everyone's selling "AI strategies," but it's just repackaged marketing. Here's the uncomfortable truth no one's saying out loud, and what you should focus on instead.