Chris Latham

Human first marketing puts real people, judgment, and experience before automation. Learn a five-step process for creating content people trust.

I built a free home for my AI guides in one evening. 17 prompts, $0 hosting. Here's the part the AI couldn't do.

A view count cannot tell you whether a video worked until you define the job the video was created to do. Awareness, consideration, and conversion videos need different scoreboards.

The process you barely notice may be one of the biggest reasons a prospect chooses you. One HVAC owner had explained the same thing eight times in a day before recognizing it as content.

AI is most useful after you supply the idea, judgment, and experience. Put it at the front of the process and you get the mathematical average of the internet.

Faceless marketing isn't scaling anymore, it's disappearing. Here's the trust data, the algorithm shift, and the founder mode proof that your face is now the strategy.

Google just announced AI Mode passed a billion users, and every tool company is racing to sell you a new dashboard for it. Here's why that dashboard can't do the one thing that actually gets you found, and what two hours of real work does instead.

Two years into mass AI adoption, we've hit the second wave: voice drift. Here are the 5 diagnostic signs that your content doesn't sound like you, and how to get your brand voice back.

Merriam-Webster named 'Slop' 2025 Word of the Year. Here is the 5-step audit to kill AI slop and algorithmic-proof your human-first content strategy.

And why I'd do it again.