Marketing Observations

This is basically where I rant about marketing, in a good way. The trends I’m noticing, the weird patterns no one talks about, the stuff that makes me go “why do we all do it this way?” It’s like my marketing brain dump.

8 posts

Chrs Latham pointing to a text titlled who wrote this

5 Signs Your Content Doesn't Sound Like You

Two years into mass AI adoption, we've hit the second wave: voice drift. Here are the 5 diagnostic signs that your content doesn't sound like you, and how to get your brand voice back.

Chris Latham Jun 22, 2026 10 min read

Banner in time square that reads nobody's clicking anymore.

Marketing Observations

Nobody's Clicking Anymore: So What the Hell Are We Optimizing For?

AI killed the click. CTR dropped 61% in months. If you're still optimizing for clicks in 2026, you've already lost the game.

Chris Latham Jan 9, 2026 2 min read

chris latham blooper recording at discover connection

Marketing Observations

Why Video Will Crush Written Content (Even If You Hate Being On Camera)

Everyone's outsourcing blogs to AI, but video? That still requires showing up. Here's why doing the hard thing nobody else wants to do is your unfair advantage in 2026 and beyond

Chris Latham Dec 27, 2025 4 min read

Cover image of Chris being skeptical towards Ai Optimization Tactics

Marketing Observations

AI Marketing Is Just Old Marketing With a New Price Tag

Everyone's selling "AI strategies," but it's just repackaged marketing. Here's the uncomfortable truth no one's saying out loud, and what you should focus on instead.

Chris Latham Dec 14, 2025 3 min read