Howdy, I'm Chris Latham 🍔

A digital marketer fueled by childlike curiosity and fun facts, basically training for Who Wants To Be a Millionaire. Believer in one truth: Happiness Loves Company.

5 Signs Your Content Doesn't Sound Like You

Two years into mass AI adoption, we've hit the second wave: voice drift. Here are the 5 diagnostic signs that your content doesn't sound like you, and how to get your brand voice back.

Chris Latham Jun 22, 2026 10 min read

Content Creation

You're Not Late to AI: The Case for a Relaxed Mindset

Feeling behind on AI? The FOMO is a marketing tactic. Here is why you aren't late to the AI revolution and how a relaxed mindset is your secret advantage.

Chris Latham May 23, 2026 4 min read

blog cover of how I Built My Own Fitness App With AI

I Built My Own Fitness App with AI and Zero Developer Skills - Here's Exactly How

A "showing my work" breakdown of going from idea to live app without writing a single line of code.

Chris Latham Apr 19, 2026 6 min read

Cover image of Chris being skeptical towards Ai Optimization Tactics

Marketing Observations

AI Marketing Is Just Old Marketing With a New Price Tag

Everyone's selling "AI strategies," but it's just repackaged marketing. Here's the uncomfortable truth no one's saying out loud, and what you should focus on instead.

Chris Latham Dec 14, 2025 3 min read

Marketing Observations

Is Marketing Built to Protect Jobs or Serve Customers?

Most marketing isn’t made for customers it’s made to keep marketers employed. And deep down, we all know it.

Chris Latham Jul 16, 2025 9 min read

5 Signs Your Content Doesn't Sound Like You

Two years into mass AI adoption, we've hit the second wave: voice drift. Here are the 5 diagnostic signs that your content doesn't sound like you, and how to get your brand voice back.

Chris Latham Jun 22, 2026 10 min read

Content Creation

You're Not Late to AI: The Case for a Relaxed Mindset

Feeling behind on AI? The FOMO is a marketing tactic. Here is why you aren't late to the AI revolution and how a relaxed mindset is your secret advantage.

Chris Latham May 23, 2026 4 min read

I Built My Own Fitness App with AI and Zero Developer Skills - Here's Exactly How

A "showing my work" breakdown of going from idea to live app without writing a single line of code.

Chris Latham Apr 19, 2026 6 min read

The AI Slop Audit: How to Algorithmic-Proof Your Content in 2025

Merriam-Webster named 'Slop' 2025 Word of the Year. Here is the 5-step audit to kill AI slop and algorithmic-proof your human-first content strategy.

Chris Latham Apr 5, 2026 6 min read

Marketing In Public

Why I killed a $90K business

And why I'd do it again.

Chris Latham Feb 28, 2026 3 min read

Banner in time square that reads nobody's clicking anymore.

Marketing Observations

Nobody's Clicking Anymore: So What the Hell Are We Optimizing For?

AI killed the click. CTR dropped 61% in months. If you're still optimizing for clicks in 2026, you've already lost the game.

Chris Latham Jan 9, 2026 2 min read

chris latham blooper recording at discover connection

Marketing Observations

Why Video Will Crush Written Content (Even If You Hate Being On Camera)

Everyone's outsourcing blogs to AI, but video? That still requires showing up. Here's why doing the hard thing nobody else wants to do is your unfair advantage in 2026 and beyond

Chris Latham Dec 27, 2025 4 min read

Marketing Observations

AI Marketing Is Just Old Marketing With a New Price Tag

Everyone's selling "AI strategies," but it's just repackaged marketing. Here's the uncomfortable truth no one's saying out loud, and what you should focus on instead.

Chris Latham Dec 14, 2025 3 min read

Marketing Observations

Why AI Avatars Might Be Killing Your Authority (And What to Do Instead)

You thought they’d make you look professional. Turns out, AI avatars are making you look fake. Here's what’s at stake for your reputation.

Chris Latham Sep 23, 2025 2 min read

Marketing Observations

The LinkedIn Authority Paradox: Why Most Professionals Are Posting Wrong (And the 3-Step Fix)

Professionals are playing social games on a professional platform. This blog exposes the habits killing your LinkedIn growth.

Chris Latham Sep 8, 2025 11 min read

Marketing Observations

Is Marketing Built to Protect Jobs or Serve Customers?

Most marketing isn’t made for customers it’s made to keep marketers employed. And deep down, we all know it.

Chris Latham Jul 16, 2025 9 min read

Life Observations

The Great Millennial Exodus: How Housing Costs Are Tearing Families Apart

What’s the plan when your nurse quits, your child moves away, and your retirement buyer can’t afford your house?

Chris Latham May 19, 2025 4 min read

Explore topics

Life Observations

These are the “okay, real talk…” posts. Thoughts about momentum, burnout, creativity, relationships, and all the life stuff that somehow ends up shaping how we work. More personal, definitely more honest.

20 posts

Marketing Observations

This is basically where I rant about marketing, in a good way. The trends I’m noticing, the weird patterns no one talks about, the stuff that makes me go “why do we all do it this way?” It’s like my marketing brain dump.

9 posts

Content Creation

Here’s where I share how I actually make content without going insane. All the little systems, prompts, workflows, and “here’s what I’d do if we were on a call right now” type stuff. Human-first, no burnout, no TikTok dances required.

7 posts

Howdy, I'm Chris Latham 🍔

Life Observations

Marketing Observations

Content Creation

🎬 Build trust before they're ready to buy.