Chris Latham

RELENTLESSLY CURIOUS are the two words that describe me best. I enjoy finding solutions for seemingly big problems. I live my life constantly seeking new experiences. This is all driven by a child-like curiosity for people, places, and things.

81 posts

The AI Slop Audit: How to Algorithmic-Proof Your Content in 2025

Merriam-Webster named 'Slop' 2025 Word of the Year. Here is the 5-step audit to kill AI slop and algorithmic-proof your human-first content strategy.

Chris Latham Apr 5, 2026 6 min read

Marketing In Public

Why I killed a $90K business

And why I'd do it again.

Chris Latham Feb 28, 2026 3 min read

Banner in time square that reads nobody's clicking anymore.

Marketing Observations

Nobody's Clicking Anymore: So What the Hell Are We Optimizing For?

AI killed the click. CTR dropped 61% in months. If you're still optimizing for clicks in 2026, you've already lost the game.

Chris Latham Jan 9, 2026 2 min read

chris latham blooper recording at discover connection

Marketing Observations

Why Video Will Crush Written Content (Even If You Hate Being On Camera)

Everyone's outsourcing blogs to AI, but video? That still requires showing up. Here's why doing the hard thing nobody else wants to do is your unfair advantage in 2026 and beyond

Chris Latham Dec 27, 2025 4 min read

Cover image of Chris being skeptical towards Ai Optimization Tactics

Marketing Observations

AI Marketing Is Just Old Marketing With a New Price Tag

Everyone's selling "AI strategies," but it's just repackaged marketing. Here's the uncomfortable truth no one's saying out loud, and what you should focus on instead.

Chris Latham Dec 14, 2025 3 min read

Marketing Observations

Why AI Avatars Might Be Killing Your Authority (And What to Do Instead)

You thought they’d make you look professional. Turns out, AI avatars are making you look fake. Here's what’s at stake for your reputation.

Chris Latham Sep 23, 2025 2 min read

Marketing Observations

The LinkedIn Authority Paradox: Why Most Professionals Are Posting Wrong (And the 3-Step Fix)

Professionals are playing social games on a professional platform. This blog exposes the habits killing your LinkedIn growth.

Chris Latham Sep 8, 2025 11 min read

Marketing Observations

Is Marketing Built to Protect Jobs or Serve Customers?

Most marketing isn’t made for customers it’s made to keep marketers employed. And deep down, we all know it.

Chris Latham Jul 16, 2025 9 min read

Life Observations

The Great Millennial Exodus: How Housing Costs Are Tearing Families Apart

What’s the plan when your nurse quits, your child moves away, and your retirement buyer can’t afford your house?

Chris Latham May 19, 2025 4 min read

Marketing Observations

Thought Leaders Built Empires: Just Ask Tony Robbins and Lil Wayne

People don’t follow brands. They follow people. In business, just like in sports, the name matters more than the

Chris Latham May 4, 2025 4 min read

Content Creation

How to Revamp Your YouTube Banner Without Losing Your Sanity

Alright, you beautiful marketing mavericks! Chris Latham here, your host with the most, back at it again with another episode

Chris Latham Dec 4, 2024 4 min read

Content Creation

How to Turn One YouTube Video into a Content Goldmine

Alright, content creators, marketers, and curious minds! Let’s talk about something that’s going to save you time, energy,

Chris Latham Dec 3, 2024 4 min read

Chris Latham

🧠 Come for the Curiosity. Stay for the Authenticity.