Nobody's Clicking Anymore: So What the Hell Are We Optimizing For?
AI killed the click. CTR dropped 61% in months. If you're still optimizing for clicks in 2026, you've already lost the game.
2 min read
Marketing Observations
This is basically where I rant about marketing, in a good way. The trends I’m noticing, the weird patterns no one talks about, the stuff that makes me go “why do we all do it this way?” It’s like my marketing brain dump.
7 posts
Why Video Will Crush Written Content (Even If You Hate Being On Camera)
Everyone's outsourcing blogs to AI, but video? That still requires showing up. Here's why doing the hard thing nobody else wants to do is your unfair advantage in 2026 and beyond
4 min read
AI Marketing Is Just Old Marketing With a New Price Tag
Everyone's selling "AI strategies," but it's just repackaged marketing. Here's the uncomfortable truth no one's saying out loud, and what you should focus on instead.
3 min read
Why AI Avatars Might Be Killing Your Authority (And What to Do Instead)
You thought they’d make you look professional. Turns out, AI avatars are making you look fake. Here's what’s at stake for your reputation.
2 min read
The LinkedIn Authority Paradox: Why Most Professionals Are Posting Wrong (And the 3-Step Fix)
Professionals are playing social games on a professional platform. This blog exposes the habits killing your LinkedIn growth.
11 min read
Is Marketing Built to Protect Jobs or Serve Customers?
Most marketing isn’t made for customers it’s made to keep marketers employed. And deep down, we all know it.
9 min read
Thought Leaders Built Empires: Just Ask Tony Robbins and Lil Wayne
People don’t follow brands. They follow people. In business, just like in sports, the name matters more than the
4 min read